ecodemonstrator

One of my favorite campaigns to work on is our ecoDemonstrator program. The program focuses on Boeing’s commitment to innovation by taking new technologies out of the lab and testing them in the air to solve real-world challenges for airlines, passengers, and the environment. Each year a different airplane is used as a flying testbed, and projects range from technologies that enhance safety and reduce fuel use, emissions, and noise... to cabin amenities that make flying more enjoyable for passengers.

In 2020, we partnered with Etihad Airways using one of the airline’s new 787-10 Dreamliners. Our overall goal was to position Boeing and Etihad Airways as leaders in defining and developing technologies that will make commercial aviation safer and more sustainable well into the future. We used our Boeing social, email, and web platforms to drive awareness and worked with the airline and our testing partners like NASA to cross-promote content.

Social Media

Between July 2020 and October 2020, we told the ecoDemonstrator story through various Boeing social channels to drive awareness within the industry and with aviation enthusiasts. Our success metrics were benchmarks related to impressions and engagement rate, and the sentiment of the conversation. We primarily used Facebook, Twitter, and Instagram.

All content was organic. Instagram stories being our most effective channel. 

Check out some stats:

• 57 pieces of content

• 3.5 million impressions

• 4,000 clicks to webpage

• 183,000 video views