Mobile applications

I managed the mobile application strategy for our festivals. This involved sourcing bids and negotiating contracts with app makers, and then working with our team to oversee the development.

I learned how and why fans were using mobile apps through post-festival surveys, reviewing the mobile app data, and integrated these learnings into future apps to drive more downloads and engagement. We found fans nearly always wanted the basics and not the toys, meaning our fans engaged more with sections like the festival map and schedule than with things like photo booth features.

Our mobile apps also offered useful metrics for our festival team through ibeacon and geo-fencing technologies that helped us understand wait times at site activations and the flow of foot traffic.