Partnerships, Promotions and InFluencers

I have experience building and managing strategic partnerships with online partners and influencers. These partnerships have generated brand awareness, increased web visits, email signups, and assisted sales conversions.

 
 

Pandora

I worked with Pandora to create a custom mixtape for Tortuga Music Festival. The mixtape featured tracks from artists playing the festival and resulted in 55K+ listeners and 50K+ clicks to the Tortuga website.

 
 
 

Grand Ole Opry

I worked with the Grand Ole Opry to create a Facebook Live activation at Tortuga Music Festival. We live-streamed several artist performances over the festival weekend, streaming them live on both the Tortuga and Grand Ole Opry Facebook pages to cross-promote to both of our audiences. The streams generated over 100,000 views.

 
 
 
 

CMT

I worked with CMT (Country Music Television) to create an "ultimate experience" contest for country fans. The promotion ran before Tortuga Music Festival and was featured on the CMT website, newsletter blasts, and social media. The contest generated hundreds of email opt-ins for the festival, web visits, and exposure to a new audience. Check out a recap of the experience featured on CMT.com here.

 
 
 
 
 

Kenny Chesney + SiriusXM

I worked with Kenny Chesney's team to do a ticket giveaway that supported the festival and the release of Kenny's album, Cosmic Hallelujah. The contest ran on SiriusXM stations, including No Shoes Radio, Kenny Chesney's curated station. It was a highly targeted campaign that ran in December 2016. The promotion resulted in hundreds of new email subscribers and a spike in organic web traffic during a time of year when traffic and sales were typically low.

 
 
 
 

Brett Eldredge

This campaign was very low-cost and one of the most fun I've ever done. Working with our traditional media buyer and Brett Eldredge's team, we flew a "For A Good Time Call Brett Eldredge" banner over Brett's show in Jacksonville, FL. The plane flew for one hour and resulted in over 400 calls. Callers received a fun curated message from Brett Eldredge that promoted Tortuga Music Festival.

 
 
 
 
 

Influencers

Tortuga Music Festival attracted a lot of influencers who had quality followings on social media. I worked with several influencers to post content promoting our festival in exchange for festival tickets and on-site VIP experiences. Check out an example of one of Tortuga’s influencer agreements here.

 
 
 
 
 

Blogs

I worked with several music and lifestyle blogs to run ticket giveaway promotions. My favorite blog to work with was Sounds Like Nashville because we created fun pieces of content like this 10 Things You’re Guaranteed to see at a Country Music Festival article. Their site drove thousands of visits to our website, ticketing page and helped to increase our email database.